Augmented Reality (AR) is proving to be one of the most powerful tools that is changing the face of the retail business by changing the way consumers and customers engage with the products and the brands. Thus, Augmented Reality, being an amalgamation of reality and digital content can create an engaging, satisfying, and sale-inducing sensory … Read more
We have Augmented Reality (AR) to thank for that, a technology which has changed the perception about what entertainment can be, by blending up things so seamlessly in the real world and joining them up with unreal elements as well. Using augmented reality as a platform has fueled innovation in AR projects, from interactive games … Read more
Extending it further, VR, MR, and AR are all categorized under extended reality (XR). These technologies are being changing different sectors such as entertainment , games, health and learning. Since the popularity of XR increases, the need for specialized talent increases as well, to create and produce XR experiences. In this detailed article, we will … Read more
What is Web AR? “Web AR” is a term given to augmented reality experiences that may well be accessed in a browser directly without one needing to download any further program. Google Search AR allows users to interact with the image search essentially on the browser. Based on mobile and wearable devices camera and sensors, … Read more
Augmented reality (AR) has rapidly evolved over the years, with two primary types emerging: namely marker-based and markerless AR. Now it is time to immerse ourselves in AR and to define both marker-based and marker-less AR with examples and to show in which applications they can be used. At the conclusion of this article, one … Read more
The application of Augmented Reality (AR) is rapidly changing e-commerce strategies where businesses can use creative approaches to interact with their customers. Thus when incorporating an AR app into e-commerce firms it makes them perfectly fit between physical stores and online stores as they create get into shoppers’ lives as they make their purchases. Here, … Read more
The idea of marketing art online has become prominent due to the evolvement in the new generation digital world and thus, Augmented Reality or simply AR is a unique and strong tool for artists and galleries interested in marketing art online. Incorporating AR in your marketing communications, you can provide the potential buyer with rich … Read more
AR, VR, and MR are considered part of immersive technologies because they try to provide the consumers with more appealing and realistic experiences. Depending on the chosen technology, it has its own features with regard to immersion and interaction. It becomes important for the businesses, developers and consumers to understand these differences in order to … Read more
