Specifically, try-on filters and AR impacted the fashion brands’ way of selling their products to the customers significantly.
These technologies can offer engaging and interactivity that will boost sales and the satisfaction level among customers.
However, not every brand is likely to derive value from AR and try-on filters.
In this whole guide, you will know if your brand requires AR and try-on filters, the advantages and disadvantages of these features, and how to apply them properly.
Does Your Brand Need AR and Try-On Filters?
In contemporary society, companies are always in search of new markets and better ways of interacting with their clients.
We believe try-on filters and augmented reality have the potential to attract consumers’ attention and provide quite engaging and immersive experiences that the competitors cannot replicate.
However, how will one be able to identify whether his or her brand requires these technologies or not? Some of the issues AR and try-on filters were able to address are analyzed in this guide, as well as the risks involved in their integration and possible actions.
Understanding AR and Try-On Filters
What is Augmented Reality?
Augmented reality is a technology where the information under its layer is added on to the real world environment by using smart phones, tablet, and the AR glasses.
AR increases ‘objectivity’ by overlaying informative elements to objects in the physical world, to give an engaged learning experience.
What are Try-On Filters?
The example of AR that belongs specifically to the try-on filters is when people can put on clothes or accessories, apply makeup, or choose eyeglasses digitally.
Customers can use the camera on their devices to see how the product looks on them in real-time and assist them to make better decisions concerning purchases.
Challenges of Implementing AR and Try-On Filters
Technical Complexity
Creating and introducing AR and try-on filters might be technically complex. The work entails specific expertise in a number of fields which are inter alia 3D modeling, computer vision and software engineering.
It may require outsourcing some of the technologies to experts or engaging the services of certain agencies to apply them.
Cost Considerations
AR experiences and try-on filters that are well-constructed may require a good amount of investment. For development and testing, as well as routine updating of the software, the amounts invested can be rather large.
However, brands still have to evaluate the possible opportunities to know if the return for investing on it would be significant enough.
User Adoption
AR and try-on can positively influence the customers’ experience, although some of them may not find these aspects appealing.
There are always the varying degrees of apprehensiveness that people exhibit when it comes to innovation and adoption, and lack of proper devices as well.
Every brand must understand the potential and get sure that the AR and try-on filters will be proper for the target audience.
Is AR and Try-On Technology Right for Your Brand?
Assessing Your Target Audience
Demographics of the audience is also something that should be considered when deciding whether to apply AR and try-on filters.
Consider the following questions:-
- Are your customers tech-savvy? As for specific filters, AR and try-on filters are to be more effective when it comes to customers open to using novel technologies.
- Should convenience be an issue of concern in your business? However, if the shopping experience convenience is highly valued by the target audience, then concepts like AR and try-on filters can substantially enhance the value proposition.
Evaluating Your Product Offerings
All products are not suitable for AR and try-on filters and some products are more suitable than the others. Thus, tangible goods that may be visualized and used in styling, including clothes, accessories, furniture, and cosmetics, are more suitable for promotion through infographic posters.
Determine whether the application of seeing the products at home or trying them on virtually would add value to your products.
Analyzing Market Trends
Another factor that can be overseen is how it fits into the market and whether AR and try-on filters are something that fits your brand. What is being done in the competitors’ field and what is being done by other industries interested in the same field and the same target market.
You may also read: Specializing in Virtual and Augmented Reality
Even, if AR and try-on filters present some novelty now, it is possible that in some industry these elements already become standard, and thus, it is might be crucial to implement these technologies.
Determining Your Brand Goals
Reflect on how your brand can benefit from using AR and try-on filters in order to accomplish the laid down objectives.
Regardless of whether your goal is to generate more interaction, to make sales, or to improve customers’ satisfaction, these technologies may help you achieve these aims.
Promote synchronization of AR and try-on filters’ adoption with the overall business objectives.
Examples of Brands Successfully Using AR and Try-On Filters
Sephora Virtual Artist
The use of Augmented Reality can be seen already, in action with Sephora’s Virtual Artist. This tool enables the potential customers wear makeup products virtually just by using the camera of their smartphones.
Lipstick, eyeshadow, and various products can be tried on virtually, which allows ordinary buyers to make the right decision.
IKEA Place
IKEA Place is a current reference application that enables customers to see how a particular piece of furniture will appear and where it will fit if bought.
Customers can arrange the furniture items and literally ‘try’ it in their house by applying their smartphone and a camera, so they are sure that the chosen furniture fits and looks good.
Warby Parker Virtual Try-On
An example of companies that implement AR is Warby Parker where they create a possibility to try on their eyeglasses in augmented reality.
Customers may opt for the Warby Parker app that ensures customer how the glasses frames look like on them so as to make the right decision.
Steps to Implement AR and Try-On Filters
Step 1: Define Your Objectives
Thus, it is crucial to outline the goals and objectives that AR and try-on filters should meet. Do you want to engage your customers more, sell more products, and reduce losses? This will help you in defining what success looks like in the context of the strategic plan because objectives gives direction.
Step 2: Choose the Right Technology and Platform
Choose the right technological solutions and application for your AR and try-on filters. Things to consider include integration with the existing systems, ease of use, and the functionalities required for the line of work.
Some of the widely used platforms for developing AR include Unity, ARKit – for iOS and ARCore – for Android.
Step 3: High quality AR content establishment
Design low polygon detailed 3D models and clickable items for your AR applications. This may, therefore, require engaging highly technical individuals such as designers and developers in order to make the content look real. Make sure to take care of aspects like the material used, the illumination as well as the movements shown.
Step 4: Last and Evaluation
You should rigorously test out your AR and try-on filters in order to make sure they operate properly in all available environments and on all existing kinds of devices.
Get to know the cases with the users and adjust as many things as possible to make users more comfortable. To achieve optimization of AR for the customers, some factors that need to be considered are as follows.
Step 5: Launch and Promote
Once you have developed your AR and try-on filters, deploy them, and market them using the different marketing outlets. Promote the new features on your website, social media, your email newsletter and any other communication means.
The third approach is to inform the customers as to how the particular application uses the AR features and serves the purpose.
Conclusion
Try-on filters and augmented reality opportunities are the most appealing to brands – they allow the creation of unique, lively, and customized experiences for clients.
With the help of effective implementation of these technologies, the shopping experience is able to drive the interest of consumers towards purchase and hence increase the sale figures and the level of satisfaction amongst the consumers.
Nevertheless, it is necessary to perform a detailed analysis to determine whether AR and try-on filters can be used in your brand. Having evaluated all the above pointers, one will be in a better position to weigh between adopting the use of POD and sticking to the traditional way of mass production.
If to your mind these technologies fit the goals you have set for a business, then the steps described in this guide should be put into practice.
Thus, attention to the further development of the trends will allow predict possible changes in the market and maintain a competitive advantage offering only the best for the customers.
So, it is crucial to perceive the opportunities of AR and try-on filters and redefine the model of communicating with buyers for modern brands.
